CSU Pueblo

How do you create a connection between a university ‘For All People’ that offers an impressive range of subjects through multiple modes of learning and thousands of students from a range of backgrounds and ages?

You take it from those who know best. Since there’s no ‘typical’ student experience at CSU Pueblo, we spoke to dozens of students — letting them all tell their own stories.

Combining those stories with thorough psychographic and competitive research we created in-depth audience personas and a full 360° campaign with accompanying landing page that focused on the one thing everyone could agree on: CSU Pueblo is Life. Changing.

Screen Shot 2021-08-20 at 10.25.33 AM.png

Broadcast Spots

Static Executions

Screen Shot 2021-08-20 at 10.01.42 AM.png

Screen Shot 2021-08-20 at 10.02.03 AM.png

Screen Shot 2021-08-20 at 10.02.35 AM.png

Screen Shot 2021-08-20 at 10.02.25 AM.png

Print, OOH, Landing Page

Audience Personas and Brand Guide